Study Configurations

• GeneralYou can configure the general configuration by going to the studies list page and clicking on the "configure" icon at the right of the study
• RecruitmentThe "recruitment" configuration describes how/where recruitment will take place. Every study needs to recruit from somewhere.
• DestinationsEvery study needs a destination: where do the recruitment ads send the people who click them? Destinations need to be connected to Virtual Lab so that…
• CreativesWhat ads do you want to use to recruit respondents to your study? This is what we need to define with "Creatives".
• AudiencesYou must create one audience, which will contain all your respondents. Just clicking "Next" on this page will suffice, it's automatically named and…
• VariablesVariables are used for targeting ads for stratified recruiting.
• StrataVariables, defined earlier, are really just a means to an end. We're trying to create "strata" that are used for stratification.
• Data SourcesTo know when a respondent is "recruited," Virtual Lab needs to connect to a "data source" which has information about the respondent. This might be,…
• Data ExtractionIn order to know which respondent corresponds to which stratum, and who "finished," we need to extract "variables" from the data source.
• Ad AttributionsVirtual Lab creates exactly one ad per (creative, stratum) pair. Ad Attributions is the record of what each of those ads meant: which creative, which…